Information Technology & Communication Coursework

Information Technology & Communication - Coursework ExampleBe it Americans or Asians, White or Black, human nature almost responds to the same way. For instance, if one receives an uninvited ad(s) on his/her mobile, most probably it would cause not only animosity but also discourage him/her to abide attention to other valuable messages/information. Let me clarify the situation by giving my own example. I keep on receiving Call/SMS package offers from the Cellular Company but I never get to read such messages and delete them right away. Why? Because I am not interested in. Thus, in my case I would term it as a failed marketing. So I am trying to carry is that mobile marketing can surely drive better results provided if it is going to be a Permission-Based publicizing i.e. with users prior permission to receive such ads. Lih-Bin Oh and Heng Xu (2003) stated, Advertising researchers have devoted a lot attention to the study of irritation arising from advertisements such as TV com mercials and Web pop-up advertisements. For the case of permission-based location-aware advertisements, the level of irritation should be rather low since messages are delivered with the receivers prior consent.